Read our full, final Betty White Challenge report here [February 2023].
[Edit, Jan 16, 2022:]
A tremendous amount of you tagged, and thanks to you we will be donating $16,000 to animal shelters and organizations from all over the world! Amazing!
We will be sending out regular updates about our donations exclusively through our newslettuce (it's like a newsletter, only better).
So if you want to know first about this and about future similar activities, sign up!
Thank you all so much for participating, this tsunami of love for animals was a thrilling thing to see!
Sign up here to get updates about our donations:
We all know that Betty White was an amazing actress, but did you know she was also an avid animal rights activist?
White passed away at the impressive age of 99 only a couple of weeks ago. She dedicated a big part of her life to animal welfare and was very outspoken about the subject.
That’s why now there’s a new viral challenge under her name, calling people to donate 5$ to a local animal shelter/organization on January 17, which would have been her 100th birthday.
We think that’s a beautiful way to commemorate and celebrate this outstanding woman, so we decided that if you tell us which shelter/organization you will be donating to by tagging them in the comments, we will donate 5$ to the same place.
Yes. We’re serious. All you have to do is go to one of our social media pages (Facebook, Twitter or Instagram), tag a shelter/organization (anywhere in the world), and we will handle the rest. It’s one tag per person but not per place, so if the same place is tagged more than once we will donate 5$ for each tag. You have until Monday, January 17 at midnight.
Let’s help some animals together, Betty White style!
August 15 update: Since January, we’ve donated $7,805 to animal shelters, sanctuaries and organizations, and we will be donating thousands more by the end of the year! Find the details of all our BettyWhite challenge donations made until August 2022.