TL;DR: Since January, we’ve donated $7,805 to animal shelters, sanctuaries and organizations, and we will be donating thousands more by the end of the year. All thanks to an internet challenge, a viral post, and the help of our social media followers. Scroll to the bottom to see the details of how much we donated to which organizations.
The challenge that went viral
January 12, 2022, we uploaded a post to our Facebook and Instagram, asking our followers to tag animal sanctuaries and shelters, and in return we will donate $5 to each tagged shelter. The response was unbelievable, and it exceeded even our wildest expectations. Within a few hours, there were already hundreds of comments from people all over the world…
The response was so overwhelming that the next day, we had to make a hard decision and decided to stop collecting tags once we’ve reached the total amount of $16,000. That took only a few more hours, which meant it was time to get to work.
A pile of data to process
First, we had to compile a list of the shelters and the amount of times each of them have been tagged by unique users across Facebook, Instagram and Twitter. We wanted to be fair, so we took a “first tagged, first served” sort of approach, while comparing data from all three platforms.
We’re not going to lie, it was a challenge! But after a lot of data processing, we managed to create a list that was accurate and fair.
Next - we realized we had this amazing list of organizations from all over the world who are doing their best to help animals, so we decided we want to try and help them even more.
What else can we do?
We decided to initiate a brand new affiliate program, thinking that a single one-time donation is nice, but an affiliate program could potentially help them make some extra money in the long run.
Additionally, we created a series of illustrated educational prints about farm animals, and offered to customize them and send printable files to any animal farm or sanctuary who wanted them, free of charge, to do with as they please. The response was amazing, and our posters are already helping people learn about farm animals all over the world!
Rolling out the donations
All of the above took a while. We’re a tiny group of people, and running Simple Happy Kitchen already is a handful, so we really had to push forward through a lot of technical issues and prepare to make sure that once we start the donation process, everything will go smoothly.
Making the donations was also a long, meticulous process, because figuring out how to donate money to 143 unique places was surprisingly hard and time consuming. We did our best to make sure every tagged place will get their share.
So far, we've donated $7,805 to 143 animal shelters, farms, organizations and even some amazing private people who are just taking care of the animals in their community.
Here are the details of all donations made until August 2022:
ACT Wildlife Volunteers ,Australia ($5) · Adopt A Bully Rescue Inc ,Australia ($5) · Amaroo Wildlife Shelter ,Australia ($5) · 30SixPaws Animal Rescue ,Canada ($5) · Asociación Amigos de Lucky ,Dominican Republic ($5) · Animal Aid Unlimited ,India ($5) · Animal Rahat ,India ($5) · Bali Animal Welfare Assoc. ,Indonesia ($5) · צער בעלי חיים ירושלים ,Israel ($5) · עמותת אס.או.אס חיות ,Israel ($5) · תנו לחיות לחיות ,Israel ($5) · למען חיות הבר ,Israel ($5) · .NO ESTAN SOLXS. ,Mexico ($5) · Association IRHAM- SAFI ,Morocco ($5) · Azyl dla Świń "Chrumkowo" ,Poland ($5) · A Sanctuary for Disabled Pets ,Turkey ($5) · Animals In Need Northamptonshire ,UK ($5) · BARKS - Banbury Animal Rescue & Kindness Service ,UK ($5) · 4Them Sanctuary, Inc ,USA ($5) · A Better Life-Pet Rescue, Inc. ,USA ($5) · adoptabunnyrabbit.org/ ,USA ($5) · Alameda Animal Shelter (FAAS) ,USA ($5) · AllSeatedinaBarn ,USA ($5) · Always & Furever ,USA ($5) · Animal Cancer Foundation ,USA ($5) · Animal Friends Rescue Project ,USA ($5) · Animal Haven ,USA ($5) · Animal Place ,USA ($5) · Animal Rescue Force of S Fla ,USA ($5) · Animal Tracks Inc ,USA ($5) · AniMeals ,USA ($5) · Anita's Stevens Swan Humane Society ,USA ($5) · Austin Animal Center ,USA ($5) · Austin Pets Alive! ,USA ($5) · Beagle Freedom Project ,Canada ($5) · Bella View Farm Animal Sanctuary ,USA ($5) · Beneath the Wood Sanctuary ,UK ($5) · Bessies Creek Farm ,USA ($5) · Best Friends Animal Society ,USA ($5) · BIG ISLAND FARM SANCTUARY ,Hawaii ($5) · Birdaid ,UK ($5) · Brent Lodge Wildlife Hospital ,UK ($5) · Brightside Farm Sanctuary ,Australia ($5) · Bristol & Wales Cat Rescue ,UK ($5) · Buglife - The Invertebrate Conservation Trust ,UK ($5) · Bunny Bunch Rabbit Rescue ,USA ($5) · Burg Nagezahn e.V. ,Germany ($5) · Burge Bird Rescue ,USA ($5) · Butte Humane Society ,USA ($5) · CAAT friends ,USA ($5) · camryn lauffer ,USA ($5) · Cão Viver - Defesa Animal ,Brazil ($5) · Cape Coral Animal Shelter ,USA ($5) · CAPEanimals ,USA ($5) · Carolina Waterfowl Rescue ,USA ($5) · Carroll's Animal Sanctuary and Rescue ,Canada ($5) · Casa Heim ,Mexico ($5) · Cassie’s Cats ,USA ($5) · Cat Cuddle Cafe Brisbane ,Australia ($5) · Cat Haven WA ,Australia ($5) · Cat Rescue Dunedin ,New Zealand ($5) · Cat shelter - Meow paws Macedonia ,Macedonia ($5) · Cat Town Rescue ,Canada ($5) · Cats Anonymous Rescue and Adoption ,Canada ($5) · Cats In Need Diamond Bar ,USA ($5) · Where Pigs Fly Farm Sanctuary ,Australia ($10) · העמותה למען הכלבים המס(ו)כנים ,Israel ($10) · Willows Animal Sanctuary ,UK ($10) · Wags and Walks ,USA ($10) · Woodstock Farm Sanctuary ,USA ($10) · Beaver County Humane Society ,USA ($10) · Black Goat Farm Sanctuary ,Canada ($10) · Capricorn Animal Aid ,Australia ($10) · Cedar Row Farm Sanctuary ,Canada ($10) · CJ Acres Animal Rescue Farm ,USA ($10) · Compassion Without Borders ,USA ($10) · Cuki Nikolic ,Serbia ($10) · DoggyBagCrew ,Greece ($10) · Engelli Hayvanlar ,Turkey ($10) · אנימלס ,Israel ($15) · Freedom Farm Sanctuary ,Israel ($15) · חוות קרן-אור ,Israel ($15) · פרוייקט סולומון ,Israel ($20) · Axarquia Animal Rescue ,Spain ($20) · 4 Paws Dog Rescue Of NJ ,USA ($20) · Coffee the Persian Cat ,Philippines ($25) · Community Concern for Cats ,USA ($25) · Creekside Farm & Equine Rescue ,USA ($25) · El Gato Vago ,Mexico ($25) · Kindred Spirits Care Farm ,USA ($25) · Northern Critters In Need ,Canada ($25) · Party Farms Animal Sanctuary ,USA ($25) · Sunshine Animal Sanctuary Malta ,Malta ($25) · Zoe's Animal Rescue ,Canada ($25) · נהריה אוהבת חיות עמותה ,Israel ($35) · AlmaGea ,Italy ($35) · AWAsome.cats ,Vietnam ($35) · Ballydídean Farm Sanctuary ,USA ($35) · Friendly Fields Farm ,USA ($40) · Robin's Refuge ,Canada ($40) · NYC Cat Coalition ,USA ($45) · Outsiders Farm & Sanctuary ,USA ($45) · Coffee the Persian Cat ,UK ($50) · Animals of Our World & H.O.S ,UK ($50) · East Dallas Kitty Club ,USA ($50) · Pawprints To Freedom ,UK ($50) · Safe Harbur Cat Rescue ,USA ($50) · Shadow Cats TNR ,USA ($50) · Steampunk Farms Rescue Barn ,USA ($50) · Broken Shovels Farm Sanctuary ,USA ($55) · Hunter Valley Cat Haven ,Australia ($55) · Rescue cuddle cat ,USA ($55) · Skiathos Cat Welfare Association ,UK ($55) · All Creatures Rescue ,Canada ($60) · Onalaska Farm Sanctuary ,USA ($70) · The Barnyard Sanctuary in NJ ,USA ($90) · Only Sunshine Sanctuary ,USA ($90) · Fundación kats ,Colombia ($95) · Chi-Town Pitties, Inc. ,USA ($95) · SGV Animal Advocates ,USA ($100) · Finding Shelter Animal Rescue ,USA ($105) · Players for Pits, NFP (PFP) ,USA ($110) · Amazing Grace Equine Sanctuary ,USA ($115) · Schoharie Creek Sanctuary ,Netherlands ($115) · Central Queensland Animal Society Inc - CQASI ,Australia ($120) · Vietnam Animal Aid ,Vietnam ($125) · little kitten rescue ,USA ($130) · Pound Patrol ,Australia ($135) · Brighter Future Cat Rescue ,Australia ($165) · Second Chances Rescue Inc. ,USA ($180) · Sleepy Pig Farm ,USA ($185) · Rescue Cats Safe Haven Inc ,Australia ($185) · Viva Rescue ,USA ($210) · Beldi Refuge Morocco ,Morocco ($225) · Liberation Cat House ,USA ($275) · Utočište za životinje Grgin konak - Udruga Grgina arka ,Croatia ($275) · Foreverland Farm ,USA ($295) · Happy Compromise Farm (HCF) ,USA ($340) · Rabbit Rescue Incorporated ,Canada ($385) · Kitten Nursery Club: SFV ,USA ($400) · Arthur’s Acres Sanctuary ,USA ($405) · קול החתולים - Voice4Cats ,Israel ($500) · Little Hill Sanctuary ,Canada ($550).
* The final amounts might slightly differ from what is shown here due to exchange rates, additional fees, etc.
Now that we have the ball rolling, we will do our best to keep you updated with the donations made each month, until we finish rolling them out (we expect that to happen by the end of 2022).
In the meantime, if you wish to support this entire operation, you can do that by either buying anything from our online store, or simply by helping us spread the word.
We talked to the head of one of the organizations, click here to read the full interview - there are cats in it for ya!